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DenizBank and Experian opens up access to credit in Turkey Print E-mail
Thursday, 16 April 2015

DenizBank in Turkey – part of the Sberbank group – is the first client in the Balkans, Turkey & Middle East to sign up to an exciting new initiative from Experian, delivered in partnership with the leading provider of psychometric testing for the credit and risk sector, VisualDNA. The new initiative will enable DenizBank to assess its thin-file customers with a psychometric quiz besides traditional credit check and scoring techniques.

VisualDNA's pioneering techniques use image based quizzes that provide an insight on customer behaviour and an alternative indication of a person's creditworthiness and suitability for financial products where little formal credit history exists.

Evidence shows that this unique approach can deliver improved acceptance rates for credit and a reduction in default rates. Individuals choose themselves if they wish to take the test and the quiz does not require an individual to submit their personal data.

Cenker Ozhelvaci, Market President and General Manager for Experian in the Balkans, Turkey & Middle East commented: "We are delighted that an organization that has been awarded the title of ‘Most Innovative Bank of the Year’ by the US based Bank Administration Institute and American Bankers Association has continued as such by being the first in our region to incorporate this new initiative into their operations.  Our partnership with VisualDNA means we can help DenizBank safely reach the underbanked and underserved population in Turkey by providing valuable insights regarding their credibility."

Clare McCaffery, Managing Director Credit & Risk, VisualDNA said: “Enabling wider access to financial services, helping the underbanked gain access to lending services, and providing lenders a way of broadening their customer relationships with those they serve is a big part of what drives VisualDNA. That’s why we’re particularly excited to be rolling out in Turkey and looking forward to working with DenizBank and Experian.”
The proof of concept is currently being delivered at DenizBank and the service is scheduled to be available to all DenizBank's customers from October.

(Source - Experian Press Release)


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