CCR World Magazine

Datchet and Dublin, 22nd June 2012: Leasing specialists Azule Finance have announced their return to the Irish market providing finance options for broadcast and post-production companies in Ireland for the first time since 2008.  Azule's latest deal in the Irish market  is with Dublin-based Egg Post Production, financing an Avid ISIS 5000 media storage solution to support the company’s expansion and meet increased demand from its customers for file-based production.

Azule's entry into the market comes at a time where finance and investment from traditional sources is particularly hard to secure for specialist applications like broadcast technology.  Azule's relationships and strong track record in the finance industry, combined with its in-depth understanding of the broadcast market, stands to breathe new life into the TV industry in Ireland.
 
Egg Post Production’s Gareth Young explained: "The introduction of Azule as a specialist provider of finance and leasing is excellent news for the industry as a whole.  Azule’s ability to provide quick and competitive finance meant we were able to invest in the latest technology from Avid and meet the heightened demand from our customers for non-linear editing solutions, and increase the range of services we are able to provide for our clients including BBC, SKY, RTE, TV3 and TG4, as well as our feature film clients"
 
Azule’s Rebecca Price added: "Being able to once again offer funding solutions in the Irish market is a real breakthrough as the Eurozone crisis seriously limited funding options for Irish productions and the post production industry. This is a major step for Azule and comes at a time when the Irish broadcasting market and wider media industry recovers from the effects of the recession.  It’s great to be able to offer viable, swift and competitive finance options to clients such as Egg to help move their businesses forward."

(Source - Azule Press Release)